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Veronica is a certified Digital Marketer, serial traveler, MIndfulness & Tech junkie. She lives the digital nomad life, and runs her digital marketing business remotely from beautiful islands and exotic locations and loves helping women achieve the same dream!
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You need to give them something they can walk away with and, truth be told, no one wants to see the same repetitive content all the time. There are lots of creators out there, and I can give you all the tools to create great reels, but if you’re not providing value: what’s the point.
I see it often: wonderful educational reels with tons of value: but the same type of format (cue: ‘pointing at words’ amirite?)
Because you want your business to grow (and because you want to sell services & products), we need to make sure you can create a variety of content. So here are 5 tools to create great reels (along with some content ideas!)
This is a free tool, but for a pretty reasonable fee you can unlock more features and remove the watermark.
How to use it – you can pretty much do it all! But I find transitions and trimming to be easier on this app than on Instagram or TikTok. You can algo add text with different/fun fonts + colors. Give it a whirl!
Even if Inshot is great, there are other tools to create great reels…
How to use it – You can show yourself in different situations but simultaneously, ie: being your ideal client and being the service provider. Let your imagination take flight with this tool to create great reels!
Stop-motion is basically a bunch of photos streamed together creating a motion sequence (like cartoons!).
How to use it – you can use it to either show a product (that you’re selling or promoting) show the set up of a space, displaying the before/after of a creative process.
There are still two more tools to create great reels, keep reading!
I know what you’re thinking if you’re an iPhone user “How is this a great tool to create reels if I already have a time-lapse feature on my camera!”
And yes, I hear ya.
But here’s the big difference: the time-lapse that your phone creates usually goes super fast and it has one standard speed which you cannot regulate.
With the Hyperlapse App you can make your video go as fast as you’d like, creating a seamless effect of “time traveling” instead of an effect of everyone running like crazy at humanly impossible speeds. So it is one of the best tools to create great reels!
How to use it – Hyperlapses are a great way to share BTS content without it being boring. It allows you to show processes in a short period of time, which is useful when you want to use this type of content on reels or even stories.
What’s also great about uphold is that it has lots of features to create beautiful IG stories – you can add animations to both videos and photos, and you won’t have that static content that everyone else has.
I’ll be honest though: it’s pretty limited on its free version, so you’ll need to pay the subscription of you want full access to this amazing tool to create great reels.
How to use – Add effects to videos that are really well illuminated. That way, you add something extra and the effect can be truly appreciated it by the audience.
The good thing about using these apps, though, is that they really open up your mind to the limitless possibilities of content that can be created.
After some time, you’ll come up with cool ideas by just using your camera. Just have a little patience and add a bit of dedication!
If you need ideas on what type of content to great for your brand, read my article on How To Use Instagram Reels For Business.
What tools do you usually use to create cool reels?