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Veronica is a certified Digital Marketer, serial traveler, MIndfulness & Tech junkie. She lives the digital nomad life, and runs her digital marketing business remotely from beautiful islands and exotic locations and loves helping women achieve the same dream!
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When they were introduced in August 2020, we were skeptical and unsure how to use them. But since IG introduced Reel analytics and we now know what type of content works because we can measure, we need to learn how to use Instagram reels for business.
Reels create visibility, have a super-wide reach, are fun and entertaining.
I know one more thing to add to your strategy can be stressful.
If you’re feeling a little uninspired or just have no clue of how to use Instagram reels for business, I’ll give you some insight so you can get your creative juices flowing!
And yes, we love getting info, seeing content that helps and inspires us. Still, ultimately: we always love seeing where the content is coming from and how it is created.
When thinking about how to use Instagram reels for business, using behind-the-scenes footage is a great option. You will be feeding the audience’s curiosity while inspiring them by showing them that there is a real person (or team) working on your business. Not to mention that behind-the-scenes content is so easy to create!
Also, you’d be feeding into your brand identity, and that’s how you use Instagram reels for business! Showing your working style, set-up, and process, others will start identifying specific characteristics with your brand, ultimately leading to them remembering you.
An excellent example of how to use Instagram reels for business is showing you or your team having coffee in different settings while you work or even showing the little break that you take under the sun to get some headspace!
Remember, the elements of your brand identity should be shown not only on your reels but also on your stories and other areas of your digital marketing. Your content should reflect your brand, and it should be done strategically, period!
It’s suitable for both service-based and product-based businesses.
Think about it: your audience comes to you because they feel connected and get value from you! Providing value or entertainment is what you should focus on when figuring out how to use Instagram reels for business.
You want to add to their lives, and you can do that by giving them a cool tip or hack related to your industry. This helps you establish yourself as an authority.
Learning how to use Instagram Reels for Business takes some time. You need to remember that it’s better to be concise and helpful, as with all social media! Never underestimate the power of a quick tip!
A good way to develop this type of educational content is by answering questions you get asked a lot. For this: check your posts and DMs.
You can also address the struggles that you can observe your potential clients go through.
An excellent way to connect with others is to inspire. Doing a quick montage of how you started and where you are today, a nice mellow video with a voice-over of a quote, or a book excerpt that inspires you. Yes: read a book: it’ll help you coming up with how to use Instagram reels for business!
You should also keep in mind that this type of content needs to be strategic, so think about adding a call to action that will redirect others where they can find resources that will help them get to where you are today!
This type of content is so powerful when it comes to selling a product or service! Why? Because people want to see actual results. They want to see transformations, and they also want to feel like they can achieve the great results you have to offer!
When it comes to products: it’s more fun to show how your extraordinary product works than describe it!
Another tip on how to use Instagram reels for business is having your clients record videos using your product or showing them yourself! Also, think about having your past clients talk about their stories and how you helped them: it gives more confidence in what you have to offer!
Who doesn’t love seeing a reel about a situation that makes you feel like you’re not alone?!
You need to keep in mind that it needs to be related to your niche.
If you are a coach for new moms, you can use funny audio that displays motherhood’s challenges.
-If you have a travel agency, you can create a reel related to choosing a hotel and how overwhelming it can be (and make sure it’s got some spark!).
Whatever you choose to create in reel format, make sure it’s either fun/creative/personal, or educational.
And make sure it’s strategic! That’s definitely how to use Instagram reels for business.
Sprinkle your brand identity and use popular audio so that more people get to see it!
What type of reels are you comfortable creating?