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Veronica is a certified Digital Marketer, serial traveler, MIndfulness & Tech junkie. She lives the digital nomad life, and runs her digital marketing business remotely from beautiful islands and exotic locations and loves helping women achieve the same dream!
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The creative process can be draining and you totally need to be inspired in order to write a quality piece that people would actually want to read. How to write articles for SEO is a bit of a science, but once you get used to it, it’ll come naturally to you.
We may feel inspired or not, which will affect the quality of the article, and if you add SEO to the mix: it gets even more intense!
Trust me: It takes a lot of trial and error, but it gets easier as you learn how to write articles for SEO.
Here are 7 tips on how to write articles for SEO, so you can get a-writin’ as soon as possible and drive traffic to your website. And the best part is: you won’t lose your mind, promise!
You can’t just write about a random topic. It’ll confuse you (and the Google algorithm as you try to learn how to write articles for SEO). That’s why content pillars are so important.
Content pillars will guide you to write content: they are what you will base your content on.
For example, if you’re a nutritionist trying to figure out how to write articles for SEO, think about what your audience asks you about the most: is it healthy recipes? Or wellness practices? In my case, I work in the digital space, so I wrote an article on 5 jobs for digital nomads.
You can also have content pillars that are not directly related to what you do in your business but are part of your brand archetype.
If you haven’t figured out your archetype, I’ll be posting more about this topic next week: this will inspire you on your quest of learning how to write articles for SEO!
When you write with those thoughts in mind, they will be successful. They will also help your SEO because users will stay longer perusing through your content and will probably follow you for tips and expert advice.
Keyword Research: The foundation on how to write articles for SEO!
I recommend you search for keywords using tools. My two favorite tools are:
Once you have the main keyword you want to use, you need to research the topic to ensure you can provide the best amount of information possible.
How to write articles for SEO should be focused on questions that users ask often. The idea is that you research queries that users have and make sure you write a complete article.
I like to look at other articles related to the keyword I chose. This allows me to see if those articles are missing points, which means I make sure to add those points to my writing and make it more complete and valuable to my readers!
If you know how to do proper keyword research, you know how to write articles for SEO.
Those years spent outlining in high school finally paid off! Getting organized is one of the key ingredients in how to write articles for SEO.
The best wait to write any type of content is to sort out your head and ideas, and the most efficient way to do that is by making an outline.
You can start by writing the main topics you’d like to discuss (your subheadings) and expanding on them after that.
Personally, I find that the way to go when it comes to how to write articles for SEO is to write and develop on each point because it gives me a sense of continuity. I find it easier to thread my thoughts if I write that way.
I know what you’re thinking: “But wait…when do I add the keywords in?”
When you have finished your article, add the keywords in a way that seems natural that’s the best practice on how to write articles for SEO.
If you add too many keywords (which is called keyword stuffing), not only will it sound horrible, but Google can actually penalize you for that.
You need your main keyword in your title, headings, and subheadings, as well as in the paragraphs.
Using listicles is also a part of how to write articles for SEO since it improves readability which is something Google also looks at.
SEO i’s not only about writing: you need to add images too!
Having images counts as part of your SEO score, so try to add a few related and help you tell the story better. This is good practice to keep in mind when learning how to write articles for SEO.
Also, you can add keywords to the image description: you could end up ranking for image search, too!
The time has come: put pen to paper (figuratively, I write on Google Docs) and start creating!
The one suggestion I will give you on how to write articles for SEO is to write freely without thinking of the keyword (yes, you read that correctly).
“Why?” you ask? Because you are writing for human beings!
Not for the Google algorithm!
As a matter of fact, the Google algorithm wants to see content written for humans and not for robots. It’s programmed to prioritize content that adds value, users will read and enjoy, and that sounds human-like.
You will have to add keywords, but it’s way easier to do that after you have written the article!
Yes, you should consider many tech factors when thinking about how to write articles for SEO.
But the main thing you have to keep in mind is that you are writing for people who have a problem that needs solving.
Think about how you can add value to their lives/businesses.
Make sure you give a good amount of information that is explained thoroughly and is easy to understand and read. If you add SEO to that, you will have lots of traffic!
What do you struggle with the most when writing blog articles?